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Product Marketing

I have 5+ years of experience of taking products from development to commercial launch. My most recent projects involved developing marketing strategies for startups and small businesses by conducting market research, running web analytics and improving retention via email marketing.

I have had the chance to work with some great teams and good people from Stanfy, Greencubator, ClimateLaunchpad, Startup Addventure, RoveMe, Icobox and many others.

What I can help with:

  • Full product positioning and marketing strategy in collaboration with the product owner, design and engineering teams.
  • Develop a comprehensive understanding of user segments and their needs and translate them into appropriate marketing messages.
  • Create user-centered messages around the launch of new features and product lines.
  • Plan and implement concrete content marketing measures such as white papers, landing pages, case studies and blog posts.
  • Conduct competitive analysis and develop messages for the sales team.
  • Conduct validation studies with users  (including testing of concepts, processes, prototypes, and designs). 

I also strongly believe that it's crucial to understand customers first in order to develop successful marketing strategies.  I undertake user research projects for businesses and help them drive engagement through a better understanding and alignment to user needs. 

User Research

With the help of human-centered design research, I work to get the rich and detailed information about people's motivations, needs and challenges, around which new products, services and experiences can be designed.

I use a variety of different methods to gather insights - from content audits to surveys, to competitive analysis, to paper prototyping.

But users aren't the only part of the equation. I immerse myself in the business, gathering information from in-depth stakeholder interviews and doing extensive analysis of the market to identify business strategy and see where competitors might be failing to address needs.

What I can help with:

  • Designing studies for user research.
  • Writing and conducting user interviews.
  • User surveys design and analysis.
  • Conduct primary qualitative research in the field (including one-on-one interviews, focus groups, and ethnographic research).
  • Moderated in-person usability testing.
  • Creating personas. 
  • Create user flows and wireframes.

Feel free to contact me  to talk about your project, even if the service isn’t listed here.